But if MailChimp itself doesn't offer a customisation tool for this, you're probably left wondering how to change the MailChimp subscribe button text.

How to Change the Mailchimp Subscribe Button Text

Subscribe. Eurgh, what a horrible word. Yet all your MailChimp forms have it prominently on the call to action button. But if MailChimp itself doesn’t offer a customisation tool for this, you’re probably left wondering how to change the MailChimp subscribe button text.

 

 

How To Change the MailChimp Subscribe Button Text

 

While changing the button text on your subscribe forms does involve a tiny bit of HTML editing, it’s actually waaaay simpler than you might think. But before you start changing things up, it’s worth thinking about why you need to change your button CTA (Call to Action) text, and how signing up is going to serve your audience.

 

Are you offering your people huge value? Are you offering the solution to a problem they’re having, or an epic freebie that’s going to change their lives for the better? Maybe you’re going toteach them something they need to know, or let give them exclusive info they won’t get from your main platforms. If you haven’t answered yes to any of those, and you don’t have a clear idea of why you want people to sign up to your mailing list, then you need to think about your why before you start investing brain power in HTML.

 

 

What’s Your Why?

 

So why do you want people to sign up to your mailing list? Are you offering them amazing value? Maybe you’re going to teach them something they need to know, or give them an epic freebie that’s going to change a part of their life. Are you going to give them a solution to a problem they’re having?

 

If you haven’t answered yes to any of that, and you don’t have a clear idea of why you want to get people on your list, then now is the time to block out an hour or two in your diary and write your business plan.

 

I know, I know, you write a blog and you’re not the next Chris Ducker. But here’s the thing; if you have any intention of making money from your blog, then you are. You do have an online business, and you are an entrepreneur.

 

entrepreneur
/ˌɒntrəprəˈnəː/
noun
e.g. “many entrepreneurs see potential in this market”

 

If you are spending money on hosting fees, social automation tools, or anything else to do with your blog, then there is your financial risk. You’re in business, baby!

 

 Pin Me!

But if MailChimp itself doesn't offer a customisation tool for this, you're probably left wondering how to change the MailChimp subscribe button text.

 

Okay, I’m convinced! So how the hell do I write a business plan?!

 

Again, writing a business plan is easier than you might think. It doesn’t have to be a huge, technical document, but it does have to help you see a clear path for your blog biz.

 

I recommend starting here. This is my foolproof way for writing my own business plans in less than a couple of hours.

 

Right, now I know my why, what should I be saying instead of ‘subscribe’?

 

Never fear, I’ve got you covered! Here’s 20 epic alternatives to that ugly subscribe word, with a bonus one at the end, which just happens to be my personal fave! 😉

 

  1. Let’s Go!
  2. Join [x number of] folks
  3. Start reading
  4. Get started
  5. Let’s begin
  6. I love learning
  7. Yes, take me there
  8. Learn more
  9. Come on in!
  10. Try for free
  11. Discover insights
  12. Free your inner [quality]
  13. Find answers
  14. Feed your brain
  15. Start saving time
  16. Unlock your creativity
  17. Show me something new
  18. Send me the [special something]!
  19. Join the movement
  20. Begin learning

+ BONUS

21. HELL YEAH!!

 

How to change the MailChimp subscribe button text

 

You know your why, you’ve created an epic opt-in and linked it up to your sign up form. You’ve styled your forms and emails, and now you’re ready to embed your signup form into your post or sidebar widget.

 

MailChimp very kindly generates an embed code for you, which you simply need to paste into your post or widget.

 

Once you’ve pasted the code wherever it’s going, you’ll need to find the following line of code within it. It’s towards the bottom;

 

<div class=”clear”><input type=”submit” value=”Subscribe” name=”subscribe” id=”mc-embedded-subscribe” class=”button”></div>
</div>

 

You want to change the ‘value’ of the button, the text that displays within it. So in this line of code, you’re looking for;

 

value=”Subscribe”

 

Without removing the quotation marks, remove the word ‘subscribe’ and replace it with your new CTA text. This line of code should now look something like this;

 

<div class=”clear”><input type=”submit” value=”Hell Yeah!” name=”subscribe” id=”mc-embedded-subscribe” class=”button”></div>
</div>

 

And your button should look like this;

 

 

See, told you it was easy 😉

 
 

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